Rugby for the Girls launches in Twickenham

 Guests from across the corporate, Rugby and media world were delighted to be at the official VIP launch party for Rugby for the Girls last Saturday.

 Says Kent-based Founder and CEO Jill Tipping: 

“Rugby for the Girls is the world's first online Rugby magazine created with women in mind. It highlights the power and the passion of the game - in particular its major asset - those gorgeous Rugby Players and makes it possible to get an 'in' to a world that for many of us is a bit of a closed book. Aimed initially at fans of the male game, many other opportunities and contacts have arisen since it started.

You don’t just read about it – you make it happen. Our girls love real men. E-mail players, chat, post your profiles, download pictures. We have an insider gossip column, ‘rugbyscopes’ and fashion but RFTG offers so much more than just newsprint. Our readers are members, our members want in. That’s why we take them on tour with spa and champagne as well as the match, that’s why our merchandise fits, that’s why our newsfeeds and up-to-date information comes from all over the world of Rugby, not just Union. We don’t just feature the tries, but what the players have sacrificed to get to that Twickenham Touchline, infact -

it’s not just Rugby…. it’s Rugby for the Girls" 

The prestigious guest list included media representatives from Meridian TV, KRN Media, Archant Media and former all-blacks media manager and author Matt McIlraith. Corporate guests included Andrew Farrow   - Hilton Group UK Marketing director , Rob Davies brand Manager of Gilbert, Matt Jones of Benchmark Sport, Yukiko Kato from the Japanese Travel Bureau, Ali Macdonald of Big Bug Sport and Charles Cattran of Accenture. The Rugby world also turned out in force - Harlequin Ladies were joined by the Prowling Pretenders, Irish Academy players as well as Rugby stars such as Olivier Magne, James Haskell and legends such as Mickey Skinner.

Over £1000 was raised for Wooden Spoon –

Says Preeti Virdee – Wooden Spoon representative and RFTG writer,

“The money we raised will work towards Spoon initiatives such as ‘Playing for Success’, providing children in inner city areas with learning facilities and equipment. I’m delighted by the amount raised.”

 Geoff Morris, CEO of Wooden Spoon adds;

 “Many thanks for all the hard work that must have gone into raising such a magnificent sum while at the same time launching RFTG.”

Rugby for the Girls unites so many aspects of Rugby under one hub, one banner and one brand - aimed at a mass- market female audience. The success of this concept was never more in evidence than through a comment by Anne-Marie Pallister, who had come upon the event by chance.

“Going to the game was fantastic, but tonight I have felt a part of Rugby and I’m so excited I want to tell all my friends.”

So excited indeed that she spent £150 on a signed photograph of Mike Catt at auction!

Says Madeleine White, Marketing and PR Director for RFTG; 

“From city bankers, to grass roots supporters, we know that our concept works. The excitement Anne-Marie felt is spreading throughout a market that has been untapped so far. Approaches from Japan and the States are also making sure that our ethos of representing all Rugby to all women everywhere is being realised. Luckily for us and for Rugby the corporate world is realising the potential power and reach of the RFTG brand.”

Rugby for the Girls – Share the Passion!